Sweet and easy to drink, with a soft, fragrant fruit flavor, plum wine is a charming drink loved by people of all ages, especially women. Not only is its gentle flavor perfect for relaxing, but plum wine is also gaining attention from those who are conscious about their beauty and health.
In this article, we’ll introduce why plum wine is so popular with women, its appeal and how to enjoy it, and Yamagata’s recommended plum wine, “Toko’s Ginjo Umeshu.”

Why is plum wine so popular with women?

Plum wine is one of the most popular drinks among women because it is easy to drink. Let’s take a look at why plum wine is so popular among women.

Sweet and easy to drink

The greatest appeal of plum wine is, without a doubt, its ease of drinking. With less of the distinctive flavor of sake or whiskey, and a gentle sweetness and fruity aroma, it’s an easy drink even for those who don’t usually like alcohol.
It can be enjoyed in a variety of ways, such as on the rocks, with soda, or hot water, or even poured over vanilla ice cream as a dessert. With its mild flavor, it’s a popular drink that’s perfect for relaxing or a girls’ night out.

Gorgeous Aroma and Appearance

The appeal of plum wine lies in the elegant plum aroma that fills the air the moment you open it. The soothing aroma unique to plums helps to soothe the fatigue of everyday life.
Another distinctive feature of plum wine is the attention to detail in its packaging and bottle design. Whether the label features a Japanese or floral pattern or the glass bottle’s beautiful shape, the cute and glamorous appearance makes it popular with women. The Instagram-worthy design makes a wonderful gift!

A delight for health-conscious women

The citric acid in plums is known to be effective in relieving fatigue and boosting metabolism, making them a welcome nutrient for busy women. In recent years, products have been released that cater to health-conscious women, such as plum wine that is additive-free and organic, as well as low-sugar and polyphenol-containing products. It is increasingly being chosen as a “healthy drink.”

There’s a wide variety to choose from, making it fun to choose.

In addition to simple plum wine, there are also flavored plum wines that combine a variety of ingredients, such as fruit, herbs, tea, and chocolate. The variety of varieties rivals that of wine and liqueur.
What’s more, there are many rare products that are only available seasonally or in certain regions, which adds to their popularity, as you wonder “what flavor will I find next?” The joy of finding your perfect bottle is one of the deep charms of plum wine.

Supporting beauty too? Introducing the wonderful benefits of plum wine!

Plums, the main ingredient in plum wine, contain ingredients that support health and beauty, making it popular among health-conscious women. Here, we’ll introduce some of the benefits of plum wine that women will love.

Nutrients that support beauty and health

Plum wine is packed with nutrients derived from the plums it’s made from. In particular, ingredients such as vitamin C and citric acid are attracting attention as nutrients that support beauty and health.
It also contains trace amounts of polyphenols and iron, nutrients beneficial to women, making it perfect for those who want to beautify their bodies from the inside out.
Of course, plum wine is an alcoholic beverage, so it’s important to drink it in moderation. We recommend incorporating a little bit into your daily relaxation routine!

Improve your intestinal environment

Citric acid and picric acid contained in plums are said to support the intestinal environment, and are one of the ingredients attracting attention for maintaining health. Some people seem to experience a refreshing feeling when they incorporate them into their diet.
When consuming plum wine, the key is to enjoy a small amount slowly. Drinking a glass at a calm time, especially after dinner, is expected to help you relax and support digestion at the same time. Feel free to incorporate it into your daily routine.

Introducing ways to enjoy plum wine for women!

There are many ways to drink plum wine, so it’s fun to find the one that suits you best.
Here are three ways for women to enjoy plum wine.

Dip it with your favorite drink

The first recommended way to enjoy plum wine is to dilute it to your liking. The classic carbonated water mix is ​​refreshing and has a clean aftertaste. It’s perfect for hot weather or any time you want to refresh yourself.
Furthermore, if you mix it with milk or soy milk, it will have a mellow and gentle flavor, making it almost like a dessert. Drizzle it over ice cream for a simple adult sweet treat.
If you find the alcohol too strong, we recommend mixing it with juice (especially fruit juices like apple or orange). The balance of sweetness and acidity is just right, making it easier to drink. You can expand the enjoyment of plum wine by adjusting it to suit your tastes and mood.

Heat it up and drink

Why not enjoy some warmed plum wine during the chilly season or on a relaxing evening? Warming it mellows the alcohol content and brings out its smoothness and rich aroma.
It’s very easy to make; just pour the plum wine into a heat-resistant cup and microwave for about 40 seconds, keeping an eye on it. Find the temperature that suits you best, being careful not to overheat it. Adding a little hot water will reduce the alcohol content, making it more drinkable.
We also recommend adding a little grated ginger or a pinch of spices like cinnamon or cloves to suit your taste. Warm plum wine is also the perfect accompaniment to relax after reading a book or a bath!

Drink in moderation

No matter how delicious it is, there’s no point in pushing your body too hard. Plum wine in particular is easy to drink, so it’s easy to forget how much you’re drinking, but many varieties have a surprisingly high alcohol content.
To enjoy plum wine in a healthy and comfortable way, it’s important to drink in moderation. A good guideline is one to two drinks a day. Ideally, you should savor one glass (about 90-120ml) slowly over time. If you feel like you’re getting drunk quickly, we recommend drinking a little water between drinks. The important thing is not to “drink” but to “spend a relaxing time.” Listen to the voice of your mind and body and enjoy at a comfortable pace.

Recommended for women! Introducing the appeal of Toko’s Ginjo Umeshu

For women looking for a fragrant, gentle drink that will soothe both body and mind, we recommend “Tokou Ginjo Umeshu,” produced by Kojima Sohonten, a long-established sake brewery in Yamagata.
Here, we’ll introduce the appeal of Toko’s ginjo plum wine.

A fruity aroma—the secret behind the ginjo aroma that captivates women

The greatest feature of Toko’s ginjo plum wine is its base, a richly fragrant shochu made by distilling the sake lees of junmai sake. The gorgeous, fresh aroma and flavor of this sake, reminiscent of peaches, La France pears, and green plums, blends mellowness with a rich aroma for a deep, satisfying taste.

Not too sweet, so it pairs well with food

With a clean finish and not too sweet or heavy, this sake is perfect as an aperitif, or paired with Japanese food or cheese. The alcohol content is low for plum wine, at 11-12%, making it easy to drink even for women who don’t like strong alcohol, and it also works well as a drink with meals.

It also looks elegant. It makes a great gift.

The sophisticated label and bottle design make it the perfect souvenir or gift. It’s the perfect present for a special occasion, or a treat for yourself. It’s sure to please plum wine lovers, and even those who aren’t big fans of sake will find it easy to drink, and it might even be a hot topic of conversation at a ladies’ get-together.

It has won multiple plum wine competitions

Toko Ginjo Umeshu is the only brand in Japan to have won gold medals in the following three competitions:

• Winner of the “Tenma Tenjin Umeshu Competition 2012 Umeshu Category”
• Gold Medal in the “Mito Plum Festival Umeshu Competition 2014 Distilled Umeshu Category”
• Winner of the “National Umeshu Tasting Competition 2014 Standard Category”

Toko Ginjo Umeshu has been praised by various critics and tasters, with professional tasters saying, “I can’t think of any other plum wine that’s similar.” Please give this one-of-a-kind flavor a try.

Recommended way to drink Toko Ginjo Umeshu

When drinking Toko Ginjo Umeshu, the first way we recommend you try it is on the rocks.
First, put some ice in a glass and sip it little by little. You’ll be able to enjoy the aroma and rich sweetness of the ginjo umeshu.
If you find it a little strong on the rocks, we recommend mixing it with water or soda. Enjoy the sweetness and flavor of Toko Ginjo Umeshu in a variety of ways.

Summary

Umeshu, wrapped in the gentle aroma of fruit, is the perfect drink for busy women. It’s perfect for relaxing while also offering many benefits for those conscious about their beauty and health. One of these is Toko’s Ginjo Umeshu, made by a long-established brewery in Yamagata. Its elegant flavor, softly fragrant with a ginjo aroma, and elegant finish are particularly appealing.
Why not try incorporating plum wine into your life as a daily treat or to spend time with a loved one, as it will gently soothe both your mind and body?
Click here for store information on Kojima Souhonten