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[Yamagata, Yamagata City] Shiratsuyu Fuuki Mamehonpo ‘Yamada-ya’ | Thorough Review! Expiration Date, Parking, and Curious About the Taste?

 2026/03/23       This site contains advertisements. Category: japanese sweets

[Yamagata, Yamagata City] Shiratsuyu Fuuki Mamehonpo ‘Yamada-ya’ | Thorough Review! Expiration Date, Parking, and Curious About the Taste? アイキャッチ

One of the joys of traveling is discovering delicious local souvenirs. When it comes to Yamagata, many people think of cherries, imoni stew, or the recently popular “Shimikarisen” featured on TV. Among these specialties, have you heard of Yamagata’s traditional confectionery, “Shiratsuyu Fuki-mame”?

To put it simply, if you’re unsure which Yamagata souvenir to choose, “Shiratsuyu Fuki-mame” is absolutely the right pick. This beloved confection is made by the long‑established shop “Okashitsukasa Yamadaya” in Yamagata City and is highly regarded as a gift.

Its elegant sweetness and delicate, crumbly texture are far beyond what its simple appearance suggests. The moment you take a bite, you’ll understand why locals have cherished it for generations. It’s not a flashy Western dessert, nor a heavy, bean‑filled wagashi. But don’t underestimate it just because it’s “only beans.”

In this article, based on my visit to Yamadaya—founded in 1931 in Honcho, Yamagata City—I’ll introduce the charm of Shiratsuyu Fuki-mame along with:

  • Flavor and characteristics
  • Price and quantity
  • Shelf life and important notes
  • Access and parking information

Everything you’ll want to know before purchasing.

What Is Yamagata’s Finest Confection “Shiratsuyu Fuki-mame”?

鮮やかな緑色のふうき豆
Bright green fuki-mame

Fuki-mame (富貴豆) is a traditional Yamagata confection made by gently simmering green peas until soft. It originated in the Meiji era, and the name “富貴 (fuki)”—meaning prosperity—is said to come from the steaming process (“fukasu”).

Among them, Yamadaya’s “Shiratsuyu Fuki-mame” uses only three ingredients: green peas, sugar, and salt. No preservatives, no colorings—just pure simplicity. Open the box and you’ll find beautifully arranged green peas packed tightly inside, already satisfying to look at.

Master Craftsmanship Creates a Delicate, Melt‑in‑the‑Mouth Texture

Because the ingredients are so simple, there is no room for shortcuts. The greatest charm of Shiratsuyu Fuki-mame lies in its miraculous texture. Craftsmen carefully peel the thin skin off each large green pea by hand every day, then cook them to perfection. Once in your mouth, the beans gently dissolve on your tongue—a true testament to skilled craftsmanship.

【Tasting Review】Visiting Yamadaya to Buy Shiratsuyu Fuki-mame

清潔感があり歴史を感じる店舗の内観
Clean and historic interior of the shop

I visited Yamadaya around noon to purchase Shiratsuyu Fuki-mame.

The shop is simple yet elegant, reflecting the dignity of a long‑established confectioner. The staff were cheerful and welcoming, making the shopping experience pleasant. Perhaps because it’s only available here, customers kept coming in one after another.

They also sell other wagashi such as monaka, but this time I purchased only the fuki-mame. After ordering, they pack the beans into the box on the spot, but the process is quick—almost no waiting time.

Flavor and Price of “Shiratsuyu Fuki-mame”

The price starts at 770 yen (tax included) for 260g—very reasonable for a handcrafted specialty. “260g” may not sound like much, but the box feels surprisingly heavy when held.

It’s enough for 3–4 people to enjoy together with tea. It makes a wonderful personal treat or a refined yet unpretentious gift for friends.

In addition to boxed versions, there is a simple “bagged” option for 660 yen (260g). This is perfect for personal use or for gifting to close family members.

簡易包装のふうき豆の見た目
Simple bagged packaging

Scoop some with a spoon and you’ll taste the natural richness of the beans, enhanced by a gentle sweetness and a touch of salt. Combined with the delicate, crumbly texture, it’s truly addictive—you won’t be able to stop.

Recommended Pairing: Enjoy with High‑Quality Coffee

Fuki-mame is traditionally paired with Japanese tea, but I highly recommend trying it with coffee. As adults, we appreciate its refined sweetness even more. Freshly brewed coffee harmonizes beautifully with the subtle sweetness and slight saltiness of the beans.

Serving fuki-mame in your favorite dish and enjoying it with a carefully brewed cup makes for a blissful moment on a relaxing day.

Three Important Things to Know Before Buying “Shiratsuyu Fuki-mame”

商品裏面の注意書き
Notes on the back of the package

Here are three key points to keep in mind:

  • Very short shelf life
    It lasts only about three days after production.
    This is proof of its purity—no additives.
    Store it in the refrigerator and enjoy it as soon as possible.
  • Not individually wrapped
    The beans are packed directly into the box (260g is exactly 260g).
    It’s not suitable for distributing small portions to many people, so keep this in mind if sharing.
  • Cash only at the store
    Credit cards and electronic payments are not accepted.
    Cash users should prepare beforehand.

How to Store Shiratsuyu Fuki-mame

If you can’t finish it in one sitting, you can store it in the refrigerator.

  • Seal tightly in an airtight container or zip bag
  • Double-bagging helps prevent drying
  • Store in the refrigerator

I double-bagged mine in zip bags, and even on the third day, the texture remained pleasantly crumbly. ※This is based on personal experience—please store at your own discretion.

Who Is “Shiratsuyu Fuki-mame” Recommended For?

It’s perfect for:

  • People seeking a “local insider” souvenir from Yamagata
  • Fans of mildly sweet, elegant wagashi
  • Those who value true quality over long shelf life
  • People wanting a souvenir available only in Yamagata

If you need a gift that will be given days later, ordering via mail (FAX or postcard) may be safer.

Where Can You Buy “Shiratsuyu Fuki-mame”? Shop Information

Yamadaya does not sell fuki-mame through online EC sites. You can purchase it at the physical store in Honcho, Yamagata City, or order via FAX or postcard.

Parking Information

There are several large parking lots a short distance from the shop, so parking is not an issue—even for travelers using rental cars.

Spot Name Okashitsukasa Yamadaya (Shiratsuyu Fuki-mame)
Phone Number 023-622-6668
Business Hours 9:00–18:00
Closed Tuesday
Address 〒990-0043 1-7-30 Honcho, Yamagata City, Yamagata Prefecture
Access 15 minutes on foot or 5 minutes by car from JR Yamagata Station
Parking None
Official HP / SNS Yamadaya Official Website

Summary

“Shiratsuyu Fuki-mame” is a confection that moves you with its history and craftsmanship from the very first bite. It’s perfect as a special treat for yourself or as a thoughtful gift for someone important.

“If you’re unsure which Yamagata souvenir to choose, this is the one.” It’s a choice you will never regret.

Despite its short shelf life, its exceptional flavor more than makes up for it. Experience Yamagata’s proud confection—Shiratsuyu Fuki-mame—at least once.

Click here for details about Yamadaya

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